A semantic kernel is a set of keywords that describe a website and the products and services it offers. A semantic kernel is needed so that the Yandex and Google robots can better see the site. Semantic kernel is compiled for each page of the site or for each service of the project.
Keyword queries are common queries that users type into a search engine when they search the Internet.
Minus-phrases are words and phrases for which no ads will be shown.
Internal website SEO optimization is a set of actions that enable a website to better interact with search engine algorithms.
SEO optimisation includes:
Adapting the website for devices is about adjusting the display of content (titles, texts, images, buttons, etc.) to the sizes of the different devices in use (computer, tablet and phone in vertical and horizontal positions).
The idea is not to compress the site to the size of the screen, but to adjust the content for each type of screen.